Deceased Celebrities DNA Used to Make Perfume

How do we do it?

In the case of living customers, the company uses a DNA buccal swab to collect cheek samples for a nDNA analysis, however in the case of these deceased celebrities the mitochondrial DNA analysis is necessary to retrieve the DNA from the hair shaft.

Forensic scientist use Mitrochondrial DNA to identify victims of natural disasters and to resolve Cold Cases because the mitochondria protect the DNA they contain. While the nucleus degrades as the hair shaft hardens during keratinization, cellular mitochondria and mitochondrial DNA (mtDNA) remain relatively intact, making mtDNA analysis of the hair shaft possible.

To read more on Mitochondrial DNA analysis - click here

My DNA Fragrance, a perfume manufacturer of one-of-a-kind, unique exclusive fragrance custom formulated from your DNA genetic code recently inked a deal with John Reznikoff to analyze the hair of more than 100 deceased celebrities for the creation of the new Antiquity Fragrance Collection. Reznikoff's collection includes hair from some of the world's most loved celebrities and historical notables including Elvis, Marilyn Monroe, Einstein, Micheal Jackson and Katherine Hepburn.

Armed with the opportunity to retrieve DNA from the hair samples in Reznikoff's collection, the new Antiquity Fragrance collection became a reality.

For more information on My DNA Fragrance and the Antiquity Collection please click here.

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